Stop & Shop Offers Consumers 'Orchard Perfect' Fruit Special handling process produces ripe, tasty summer fruits
QUINCY, Mass., July 5, 2007 /PRNewswire via COMTEX/ -- Warm weather creates the optimum time to grow tasty fruit and vegetables but Stop & Shop is combining a special handling process with fresh fruit growers to introduce Orchard Perfect fruit in all of the company's 389 stores.
Orchard Perfect is a specialty line of summer fruit that has been carefully ripened under the warm Californian summer sun and hand picked at the peak of perfection. Once the fruit is picked it's gently layered by hand into single layer cartons to prevent bruising. This process assures that the fruit is immediately ready for consumption once it arrives in the stores. Orchard Perfect fruit is exclusive to Stop & Shop and includes peaches, nectarines, plums, white flesh peaches and white flesh nectarines.
The Orchard Perfect program uses the latest farming practices including packing and shipping systems to provide consumers with the sweetest, juiciest, tastiest fruit available today. Orchard Perfect peaches and nectarines are pre-conditioned with a special "temperature management" process that enhances ripening prior to shipping making these summer fruits taste as if they were just picked.
"This unique ripening process allows us to offer consumers fruit that is juicier, consistent and much more flavorful," said Andrea Astrachan, Vice President of Consumer Affairs for Stop & Shop. "Pre-ripening also protects the fruit from internal breakdown, such as discoloration, browning and mealiness. This all-natural process gives our consumers the ultimate eating experience."
About Stop and Shop
The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more than 59,000 associates and operates 389 stores throughout Massachusetts, Rhode Island, Connecticut, New Hampshire, Maine, New York and New Jersey. For more on Stop & Shop, visit http://www.stopandshop.com.
SOURCE Stop & Shop
Robert Keane of The Stop & Shop Supermarket Company, +1-617-770-6023
http://www.stopandshop.com/
Copyright (C) 2007 PR Newswire. All rights reserved
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